Strategy

CVCA Parent Website Projects

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I spearheaded the strategic relaunch of two parent websites for CVCA, ensuring they were meticulously aligned with the organization’s messaging, strategic goals, and the unique needs of our VC and PE stakeholders. By working closely with developers and engaging key stakeholders throughout the process, I ensured that every aspect of the user journey was intuitive and tailored to our audience.
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This relaunch wasn’t just a visual update—it was a comprehensive overhaul designed to enhance user experience, streamline access to resources, and better support our organizational initiatives. The outcome was a set of platforms that not only reflect CVCA’s mission but also significantly improved stakeholder engagement and satisfaction.

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PE at Work Campaign

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Led the "PE at Work" campaign at CVCA begining in 2019, driving strategic content and communications that reinforced the value of private equity. Collaborated with members and partners to craft narratives highlighting the industry's impact on job creation and community growth. Ensured alignment with organizational goals and stakeholder needs, delivering a campaign that strengthened CVCA’s advocacy efforts and industry positioning

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