Jon Jackson — Communications and Strategic Leadership

Jon Jackson — Director of Communications, CVCA. Communications leadership across earned media, policy positioning, and organizational direction.

Jon Jackson

Communications leadership and strategic counsel

Director of Communications at CVCA. Work spanning public positioning, earned media, policy-facing files, and communications tied to audience growth and organizational direction.

Toronto
Introduction

I lead communications tied to public positioning and policy. I built my career in Canadian broadcast media on market-leading properties, working across multiple brands as social platforms were starting to take hold and using video to support priority programming well before short-form became standard. That experience still shapes how I work. I pay attention to how people are reached and how messages land once they are out in the open.

Earned media across outlets including
BetaKit Bloomberg BNN Bloomberg CBC The Canadian Press Financial Post The Globe and Mail The Logic TechCrunch The Wall Street Journal
Practice

Built
in media.
Applied
inside
organizations.

Work in broadcast media meant decisions were made in real time with multiple stakeholders and no separation between output and audience response. That experience still shapes how I approach communications. I focus on how a message is structured, when it is delivered, and how it will be received by people outside the organization, because once it is out, people respond to it quickly and you do not control how it is interpreted.

  • Editorial judgment
  • Audience instinct
  • Policy positioning and advocacy
  • Leadership counsel
  • Crisis and issues management
  • Communications planning
  • Earned media
  • Institutional positioning
Selected Examples

Selected
Examples

Bloomberg — Canada's Race to Rebuild Military
Bloomberg Earned Media · Market Positioning
Invest Canada — full room audience
Audience Growth · Invest Canada

Audience
Strategy

Audience growth driven through disciplined positioning, sharp value messaging, and programming designed for senior decision-makers.

Wall Street Journal — U.S. Venture Capital
The Wall Street
Journal.
Earned Media · Cross-border Narrative
Invest Canada 24 — main stage
Conference · Invest Canada '24

Invest Canada
Conference

Communications and production leadership for a flagship private capital conference, built around a senior GP-LP audience with expanding international participation.

TechCrunch — Canada's venture market
TechCrunch Earned Media · Venture Market Positioning
Invest Canada — terrace networking
Community · Invest Canada

Investor
Community

Messaging and positioning used to activate a highly engaged private capital community, contributing to stronger attendance and growing international interest year over year.

The Globe and Mail
The Globe
and Mail
Earned Media · Executive Visibility
Invest Canada — ballroom plenary
Session Experience · Invest Canada

Session
Experience

Session design and communications structured to increase relevance, engagement, and attendee satisfaction across a senior investor audience.

Additional examples of executive communications, stakeholder strategy, and other selected work are available in a private portfolio ↗

Access Private Portfolio ↗
Current Professional Record

For a full professional summary including experience, education, and background, view LinkedIn.

View LinkedIn ↗
JON JACKSON · JON JACKSON · JON JACKSON · JON JACKSON ·
About
Jon Jackson

Jon Jackson works in communications and strategic leadership. He leads communications at the Canadian Venture Capital and Private Equity Association, where the work sits close to leadership, policy, media, and how the organization is positioned publicly.

He built his career in Canadian broadcast media across 12 market-leading properties in Ontario over 16 years. He was working across multiple brands as social platforms were starting to take hold and using video to support priority programming before short-form became standard. That experience still shapes how he approaches communications. He pays attention to what people engage with and how quickly something gains traction.

His work now covers public positioning, earned media, leadership communications, policy-facing files, and editorial direction. He is involved while direction is being set and contributes to how decisions are communicated externally.

At CVCA, his work connects to audience growth and the public profile of the organization and Canada's private capital industry.

Contact

Start
a
conversation.

Portfolio enquiries and general contact.

View LinkedIn ↗
The private portfolio is available with a password.
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