Jon Jackson — Director of Communications, CVCA. Communications leadership across earned media, policy positioning, and organizational direction.
Jon Jackson
I am in the room when work is still taking shape, whether it is a problem to solve or something new being built, and when the direction is not yet set and its external impact is still unclear.
I work through what the organization is saying and doing, follow the implications, and use that to set direction. The work sits with leadership and carries through to how it is understood outside the organization, shaping how it lands and how people respond.
Built
in media.
Applied
inside
organizations.
Work in broadcast media meant decisions were made in real time with multiple stakeholders and no separation between output and audience response. That experience still shapes how I approach communications. I focus on how a message is structured, when it is delivered, and how it will be received by people outside the organization, because once it is out, people respond to it quickly and you do not control how it is interpreted.
- Editorial judgment
- Audience instinct
- Policy positioning and advocacy
- Leadership counsel
- Crisis and issues management
- Communications planning
- Earned media
- Institutional positioning
Selected
Examples
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Audience
Strategy
Audience growth driven through disciplined positioning, sharp value messaging, and programming designed for senior decision-makers.
Journal. Earned Media · Cross-border Narrative
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Invest Canada
Conference
Communications and production leadership for a flagship private capital conference, built around a senior GP-LP audience with expanding international participation.
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Investor
Community
Messaging and positioning used to activate a highly engaged private capital community, contributing to stronger attendance and growing international interest year over year.
and Mail Earned Media · Executive Visibility
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Session
Experience
Session design and communications structured to increase relevance, engagement, and attendee satisfaction across a senior investor audience.
Additional examples of executive communications, stakeholder strategy, and other selected work are available in a private portfolio ↗
Access Private Portfolio ↗For a full professional summary including experience, education, and background, view LinkedIn.
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Jon Jackson works in communications and strategic leadership. He leads communications at the Canadian Venture Capital and Private Equity Association, where the work sits close to leadership, policy, media, and how the organization is positioned publicly.
He built his career in Canadian broadcast media across 12 market-leading properties in Ontario over 16 years. He was working across multiple brands as social platforms were starting to take hold and using video to support priority programming before short-form became standard. That experience still shapes how he approaches communications. He pays attention to what people engage with and how quickly something gains traction.
His work now covers public positioning, earned media, leadership communications, policy-facing files, and editorial direction. He is involved while direction is being set and contributes to how decisions are communicated externally.
At CVCA, his work connects to audience growth and the public profile of the organization and Canada's private capital industry.