Director of Communications at CVCA. Work spanning public positioning, earned media, policy-facing files, and communications tied to audience growth and organizational direction.
I lead communications tied to public positioning and policy. I built my career in Canadian broadcast media on market-leading properties, working across multiple brands as social platforms were starting to take hold and using video to support priority programming well before short-form became standard. That experience still shapes how I work. I pay attention to how people are reached and how messages land once they are out in the open.
Work in broadcast media meant decisions were made in real time with multiple stakeholders and no separation between output and audience response. That experience still shapes how I approach communications. I focus on how a message is structured, when it is delivered, and how it will be received by people outside the organization, because once it is out, people respond to it quickly and you do not control how it is interpreted.
Audience
Strategy
Audience growth driven through disciplined positioning, sharp value messaging, and programming designed for senior decision-makers.
Invest Canada
Conference
Communications and production leadership for a flagship private capital conference, built around a senior GP-LP audience with expanding international participation.
Investor
Community
Messaging and positioning used to activate a highly engaged private capital community, contributing to stronger attendance and growing international interest year over year.
Session
Experience
Session design and communications structured to increase relevance, engagement, and attendee satisfaction across a senior investor audience.
Additional examples of executive communications, stakeholder strategy, and other selected work are available in a private portfolio ↗
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Jon Jackson works in communications and strategic leadership. He leads communications at the Canadian Venture Capital and Private Equity Association, where the work sits close to leadership, policy, media, and how the organization is positioned publicly.
He built his career in Canadian broadcast media across 12 market-leading properties in Ontario over 16 years. He was working across multiple brands as social platforms were starting to take hold and using video to support priority programming before short-form became standard. That experience still shapes how he approaches communications. He pays attention to what people engage with and how quickly something gains traction.
His work now covers public positioning, earned media, leadership communications, policy-facing files, and editorial direction. He is involved while direction is being set and contributes to how decisions are communicated externally.
At CVCA, his work connects to audience growth and the public profile of the organization and Canada's private capital industry.